Why Realtors Should Always Dress for Success

Toronto Realtors Should Dress for Success

The adage “never judge a book by its cover” might apply to most situations in life, but it has no place in most professional environments. As a general rule of thumb, how you dress at work should indicate exactly how passionate you are about your work. The fact is that how you present yourself daily ultimately shapes people’s perceptions of the type of employee you are in the same way that your work environment should also dictate and influence how you dress. For instance, wearing worn-out and dirty old jeans to a construction site is acceptable and understandable, but wearing a hoodie and jeans to an office job is a significant faux pas.

The same can be said about real estate agents. Whether you like it or not, part of selling other people’s properties also means dressing the part and ensuring you fit in with your locale and clientele. Suppose you specialize in Greater Toronto Area (GTA) real estate. Having an executive style consultant familiar with local fashion trends can help you create suitable and professional business attire to impress your clients and colleagues.

How the Proper Business Attire Can Help Propel Your Career

The way real estate agents dress can have a significant impact on their potential clients and superiors. Unless you have countless years of experience and have cultivated an imposing resume to the extent that your reputation in the local real estate community vastly precedes you, you still have much to prove within the industry. A lot of that is strictly dictated by how you present yourself. Even if you have outstanding sales skills, your ardour and talent can often be overshadowed by people’s negative initial impressions of you if you’re a sloppy dresser. A personal stylist or image consultant can help you avoid making crucial fashion mistakes on the job and keep you looking sharp. There are several important reasons for every real estate agent to dress for success.

First Impressions Are Crucial

Whether it’s the first, second, or tenth meeting with a client, you should always try to look professional. However, that initial perception a client or potential employer has of you leaves a lasting impact. It could even be a primary deal breaker regarding whether or not you get hired for a job.

Showcase Your Professionalism Based on Location

As cliché as this sounds, most people have a specific idea of what they expect their real estate agent to look like. They should always dress appropriately depending on their location. If you live in California and are selling beachfront properties, then a sports jacket with a crisp, clean white shirt and slacks is appropriate. However, if you sell high-rise condos in Toronto, you should try to dress them up a bit more. A custom-tailored or made-to-measure suit with a nice tie is a safe choice. No matter where your work is based, it would be best to dress appropriately and always look like you fit into that environment. This will automatically convince your clients that you know what you’re doing, even if you’re still relatively new.

Boosts Self Confidence and Improves Productivity

Numerous studies have been conducted on this subject, and many show that how you dress can exponentially boost your confidence and productivity. In 2014, researchers at Yale University conducted a study in which they separated 128 male participants between the ages of 18 and 32 into three different categories: those who were dressed formally and professionally, those who were wearing business casual clothing, and those who were dressed entirely casually. The study subjects participated in fake negotiations that involved buying and selling fake properties. Ultimately, the results showed that those professionally dressed in suits and ties achieved higher sales than their more casually dressed colleagues by a landslide. On average, the professionally dressed individuals grossed about $2.1 million in sales, whereas their more casually dressed colleagues earned about $680,000. Even though this was just a theoretical study, the results speak volumes. When you look good, you feel good, which can positively translate into the work you produce.

It also proves to your clients that you’re a competent and enthusiastic hard worker who values their opinions and desires and can deliver exceptional results for them. That’s not to say that a well-fitted suit is necessarily a placeholder or replacement for actual hard work and talent. Still, it certainly can help make you feel more in control and prove you’re a valuable member of any real estate sales team.

Style Code Inc. is a high-end men’s clothing boutique catering to North York and Toronto-based businessmen. Owned and operated by professional men’s image consultant and personal stylist Catherine Bourgouin, our top priority is to ensure that every client is accommodated according to their precise needs. For that reason, private consultations are scheduled on an appointment-only basis to ensure that every client gets the most out of our exclusive services. Book a Consultation today. You’ll be glad you did!

Catherine Bourgouin

Catherine Bourgouin

Style Code Inc. is owned and operated by stylist Catherine Bourgouin. Originally hailing from Montreal, Quebec, Catherine started the business with one primary goal in mind: to enlighten people’s lives through her vast knowledge of and passion for men’s fashion. With over 18 years of experience working in the fashion industry and over 10 years specializing in men’s fashion specifically, Catherine has a strong talent for helping professional businessmen dress for success.

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